Trade Shows How Cost

Trade Show Exhibiting – How to, How Much, and Where to Find

by Bev Gray on September 1, 2011 · 8 comments

Trade show exhibiting is like setting up a lemonade stand where all of your potential customers are already gathered.

If you’ve never exhibited at a trade show, you are missing out on a unique opportunity to showcase your business in a way that allows your customers to personally experience your product or service.

Today Bev Gray, CEO of Exhibit Edge, is going to show you why, how, and where you can get started with trade show exhibiting.

Trade Shows Promote Your Business

What better way to create a buzz about your business than a creative display at a local event? Develop an inventive and unique way to represent your company or the solution you offer and then follow it up afterwards throughout your social media channels.

By meeting your customers face-to-face, you are able to qualify viable leads. You can better understand your market, their needs, and how your offering can best appeal to those already showing an interest. This is also your chance to collect contact information from those leads and use it to follow up and continue those relationships.

If you have chosen to exhibit at a trade show, so have some of your competitors. This is the perfect opportunity to scope them out! By conducting competition comparison on their trade show exhibits and strategies, you can better understand what you need to do to stand out above them. You can see their promotions, their latest news, and how attendees are responding to their exhibit. Learn from this research and take the lead in your market!

If you are selling a product, you can shorten the buying process by implementing a Point of Purchase into your exhibit. Check out JuniorBiz’s article “9 Magnetic Offline Strategies that Attract New Customers” to see when a POP can be a valuable strategy for your business. While you have your potential customers excited about your product, make the sale right then to avoid giving your competitors a chance to steal them away!

Perhaps the most important advantage to exhibiting is the ability to distribute samples or showcase your services. As we focused on before, the best way to have your company become your customers’ favorite is to let them experience you. Be sure you make a notable first impression and give them something useful to take home to remember you.

So, you’re convinced you need to exhibit — now what?

How Much do Trade Shows Cost?

Costs for the actual trade show or event vary greatly and can range from $75 to $4,000. These costs depend on the appeal and focus of the event. For example, local Chamber of Commerce shows will be significantly cheaper than an industry-wide B2B event. If these costs seem high to you, consider volunteering or bartering to help lower the expenses.

Your exhibit costs will depend on your desired materials and scope. They range from $0 (if you are creative) to $3,000 (if you want it “over the top”). Your local exhibit company, such as our team at Exhibit Edge, can help you create a display within your budget that you can be proud of!

Where can I Find a Trade Show in my Area?

Stay current on local events going on in your community and check out the websites below. Remember to stay open-minded and come up with creative avenues to showcase your business!

The Trade Show Calendar

Trade Show News Network

Are you thinking about exhibiting at a trade show?  Or, have you recently exhibited? If so, please share your thoughts and experience in the comments below. We’ll be around to provide answers to any questions you have.

Image by ZachStern


1 Daniel Hoang September 2, 2011 at 9:04 pm

good stuff here

2 Tyler May 1, 2012 at 8:16 pm

I agree completely. You need to get as much exposure as possible and this is a great way to do it.

3 Martin Jackson June 2, 2012 at 7:20 pm

I think trade shows more for B2B. Last users also but B2B relations can start easily if the Trade show is international!!

4 Tiffany fields February 18, 2013 at 5:05 pm

Im a new retailer and im lost to how much money should i bring to spend at a trade show to supply my online boutique. Plz someone help me out with this…

5 Matt Fielding May 29, 2013 at 5:19 am

I think many businesses underestimate the true cost of trade shows. It’s not just the expenditure mentioned above – floor space and exhibition stands – there are a number of other factors to think about including travel expenses and the impact the time out of the office will have on your internal resource.

Without weighing up all the costs, both physical and resource-based, you can’t calculate the true ROI of these events.

6 privy June 13, 2013 at 8:08 pm

Howdy! This article couldn’t be written much better! Reading through this post reminds me of my previous roommate! He continually kept preaching about this. I most certainly will forward this post to him. Pretty sure he will have a very good read. Thanks for sharing!

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