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Web Development

Have you ever called your crush for the first time and it rings forever? Then it stops ringing and you hear their cute, little voicemail message?

At this point, your palms are getting sweaty and your voice is about to get babbly. But you can’t hang up because they’ll know you called. You have to tough it out. After all, you probably pumped yourself up with rap music for several minutes leading up to the phone call and you can’t let that time go to waste.

On the other hand, if you leave a voicemail that makes you sound like an idiot, that could change the outlook of the relationship forever. This is a life-shaping moment.

Keep flirting with voicemail messages…

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Seek. Find. Hide. Pounce. Kick. Choke. Ninja star throw. Vanish.

All too often, ninjas and entrepreneurs describe their products or services by the features. I’m not going to hire a ninja to seek, pounce and vanish. I’m looking for the stealthiest of individuals to carry-out a mission without leaving a trace so they or I don’t get caught.

People pay for advantages and benefits, not features. When describing your product or service, you need to follow the FAB structure (Feature-Advantage-Benefit) if you want to portray the real value of what you provide.

Find out how to use FAB to make more money…

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When Catherine Cook and her brother, David, were growing up in New Jersey, they used to set up little libraries in their house and rent out books to their parents for a small charge. By the time they were in high school, they had launched the social networking site myYearbook.com with a $250,000 investment from their older brother Geoff.

Today, Catherine is a 20-year-old junior at Georgetown University in Washington, DC and myYearbook.com has over 20 million members. Between studying marketing, operations and information management, and psychology, Catherine finds time to take the train up to myYearbook’s HQ in Pennsylvania a few times a month.

There, eighty employees are working hard to make myYearbook the premier way to meet new people online through ice-breaking games and features. It’s working: myYearbook is ranked in the top 25 most trafficked websites in the United States according to comScore and it pulls in 20 million dollars in yearly revenue.

Read the rest of Catherine’s interview

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When Farrhad Acidwalla was in the eighth grade, he borrowed $10 from his parents to buy his first domain name. He began building a web community devoted to aviation and aero-modeling. The website took off and eventually Farrhad decided to move on, selling the site for far, far more than his initial $10 investment.

Many similar ventures followed. Each took his achievement to another level and the appreciations left him humble. This motivated him to offer his work under the name of his company.

Since, Farrhad has launched Rockstah Media, a cutting-edge company devoted to web development, marketing, advertisement, and branding.  It is just over a year old but it has clients and a full fledged team of developers, designers and market strategists spread across the globe. As the CEO and founder, Farrhad is responsible for taking care of the clients and guiding the creative team to success.

At 16, Farrhad is planning to continue running Rockstah Media, while studying finance at India’s prestigious H.R. College of Commerce & Economics. In his free time, Farrhad enjoys hanging out with friends, playing Playstation, reading, watching movies, and playing the guitar.

Read the rest of Farrhad’s Interview

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