Joe Penna grew up on a little-trafficked street in São Paulo, Brazil. When his mother needed help getting more customers to come to her yard sale, Joe used the family computer to design signs that he then posted around town. It was his first taste of business.
When Joe was 12, his family moved to the United States. Joe attended the University of Massachusetts to become a cardiothoracic surgeon, but he eventually dropped out to follow his passion for video.
After bouncing around working on local commercials and music videos in Boston, Joe decided to pack his bags for Los Angeles to start making YouTube videos full-time. His channel, called Mystery Guitar Man, features a new video every Tuesday and Thursday, usually combining Joe’s love for music with unconventional video editing and black sunglasses.
Since getting started in June 2006, Mystery Guitar Man has amassed almost over 1.4 million subscribers and over 76 million over 150 million total views – making it the 13th 6th most subscribed channel on YouTube.