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Money-hungry Googlers search for “marketing tips” 110,000 times every month. They’re looking for the latest tricks to get more customers and make more money.

I have a secret for you…There’s no secret! Marketing isn’t tips, tricks, and secrets. It’s a process that starts well before you have anything to sell.

Wrapping red-dotted lines around your “Add to Cart” button and auto-playing your sales video might increase your conversions. But none of that matters if you start with a crappy product or service.

Today, I’m going to do a marketing magic trick to prove why you need to spend less time searching for the secrets and more time developing something people actually need.

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