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Let’s say you just built your first webpage. You’re ready for business: be it advertising, e-tailing, affiliates or any other monetization strategy. Before you see any conversion, however, you need traffic – lots of traffic.

Welcome to the basics of search engine optimization (SEO for those of us in the business). My name is Rob Stretch, student entrepreneur from the University of Missouri, and I’ve been invited to walk you through some basics of SEO practice.

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