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Metaphor

Entrepreneurship is Like a Fat Man on a 3-Legged Stool

Entrepreneurship is Like a Fat Man on a 3-Legged Stool

by Nicholas Tart on May 29, 2009 · 2 comments

Entrepreneurship is unique in that it encompasses and concentrates all areas of business into one entity, a stool in this case. Additionally, a business grows much like a person. Except, in most cases you want your business to grow fat.

That fat person resides on your entrepreneurial stool and it’s your responsibility to make sure it doesn’t collapse.

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'Marketing' Has More P's Than 'Hippopotamus'

‘Marketing’ Has More P’s Than ‘Hippopotamus’

by Nicholas Tart on May 21, 2009 · 5 comments

Contrary to popular belief, marketing is not synonymous with advertising. In fact, advertising and promotion only constitutes 25% of the marketing mix. So what makes up the other 75% of marketing?

Product, price and place. Coincidentally, they all start with the letter ‘P.’ As an example I will use a hippopotamus-selling company.

Here’s the scenario: You are the marketing manager of Hippos Direct, Inc., a company that raised and now wants to sell hippopotami (the seldom used plural of hippopotamus; hippopotamuses is also correct) to zoos around the world. It is your job to develop a marketing plan for how you should go about selling the hippopotami. The basis for your marketing plan is the marketing mix, also referred to as the “4 P’s of Marketing.”

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