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Metaphor

Find the fattest, juiciest, spiciest pepperoni on the pizza and chew the heck out of it.

Let’s back up. You see your pizza for the first time and the whole thing looks delicious. If only your stomach was big enough to eat all of it… But it’s not.

Your ability to market to customers is not big enough either. That’s why you need to figure out who your ideal customers are and chew the heck out of them.

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If you’re like most humans, you love to talk. More specifically, you love to gossip. Not only is it something we do every day, gossip can be an incredibly powerful motivating tool. As an entrepreneur, you need to take advantage it.

So how do you encourage people to talk positively about your business? In this post I’ll walk you through four things you can do to encourage people to gossip about your business.

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Saturday, July 11th at midnight I embarked upon a journey to climb four 14’ers in one day. For those non-Coloradoans, a 14’er is a mountain that is 14,000+ feet above sea level. There are over 50 14’ers in Colorado and I plan on climbing each one. In my most recent expedition, I realized climbing mountains is similar to running businesses.

I’ve listed four obvious and four not-so-obvious similarities between entrepreneurship and climbing mountains.

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Some Chinese proverbs are literary while others humbly originated from families and commoners of Ancient China. I have filtered through a wealth of Chinese proverbs and selected 40 that are of special interest to entrepreneurs.

Below each proverb I offer a brief explanation of a how you can apply this ancient wisdom to your entrepreneurial aspirations.

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