Attracting new customers is one of the three ways to make more money as an entrepreneur. It’s also the most challenging.
What’s the best way to get new customers?
That depends. Since it depends, I’ve made a graphic that you can use to determine which offline strategies you should and shouldn’t use to attract new customers for your business.
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Money-hungry Googlers search for “marketing tips” 110,000 times every month. They’re looking for the latest tricks to get more customers and make more money.
I have a secret for you…There’s no secret! Marketing isn’t tips, tricks, and secrets. It’s a process that starts well before you have anything to sell.
Wrapping red-dotted lines around your “Add to Cart” button and auto-playing your sales video might increase your conversions. But none of that matters if you start with a crappy product or service.
Today, I’m going to do a marketing magic trick to prove why you need to spend less time searching for the secrets and more time developing something people actually need.
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Seek. Find. Hide. Pounce. Kick. Choke. Ninja star throw. Vanish.
All too often, ninjas and entrepreneurs describe their products or services by the features. I’m not going to hire a ninja to seek, pounce and vanish. I’m looking for the stealthiest of individuals to carry-out a mission without leaving a trace so they or I don’t get caught.
People pay for advantages and benefits, not features. When describing your product or service, you need to follow the FAB structure (Feature-Advantage-Benefit) if you want to portray the real value of what you provide.
Find out how to use FAB to make more money…
When Farrhad Acidwalla was in the eighth grade, he borrowed $10 from his parents to buy his first domain name. He began building a web community devoted to aviation and aero-modeling. The website took off and eventually Farrhad decided to move on, selling the site for far, far more than his initial $10 investment.
Many similar ventures followed. Each took his achievement to another level and the appreciations left him humble. This motivated him to offer his work under the name of his company.
Since, Farrhad has launched Rockstah Media, a cutting-edge company devoted to web development, marketing, advertisement, and branding. It is just over a year old but it has clients and a full fledged team of developers, designers and market strategists spread across the globe. As the CEO and founder, Farrhad is responsible for taking care of the clients and guiding the creative team to success.
At 16, Farrhad is planning to continue running Rockstah Media, while studying finance at India’s prestigious H.R. College of Commerce & Economics. In his free time, Farrhad enjoys hanging out with friends, playing Playstation, reading, watching movies, and playing the guitar.
Read the rest of Farrhad’s Interview