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JJ Entry

Saturday, July 11th at midnight I embarked upon a journey to climb four 14’ers in one day. For those non-Coloradoans, a 14’er is a mountain that is 14,000+ feet above sea level. There are over 50 14’ers in Colorado and I plan on climbing each one. In my most recent expedition, I realized climbing mountains is similar to running businesses.

I’ve listed four obvious and four not-so-obvious similarities between entrepreneurship and climbing mountains.

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For the last week or so, I have been exchanging emails with a bright young lady who wants to start a business. Initially she wanted to pursue something other than a lemonade stand. However, she weighed her options and decided to go with selling lemonade.

She spent several hours outside without selling a single cup. There are a few lessons to be learned from Chelsea’s lemonade stand.

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For those of you who don’t know, I’m a senior at Colorado State University. As part of my senior year I’m going to write a thesis; it’s an year-long assignment that’s meant to be the culmination of my undergraduate study. As my senior thesis, I’ve decided to write and publish the JuniorBiz Internet Marketing Guide.

However, I don’t consider myself qualified to write a book on how to start an Internet marketing service until I do it myself. So I have set out to start an Internet marketing service.

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Ad Infinitum, a student-run advertising agency at CSU, has been designing several new logos for me for the last month or so. Today I received an email from Katie Matteo, one of the officers of the group, with 6 logo designs. I have posted them in this article. I value your opinion so please take a look and let me know what you think.

Note: You can see the final logo in the heading at the top of this page. It’s an evolution from Option 5.

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