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Homemade Candles

With text messages, emails, wall posts and tweets, it’s easier to communicate than ever before. The easier it is to talk, the faster information will spread. As you may know, word of mouth (WOM) advertising is the most effective form of consumer persuasion. Positive WOM is great, but nothing spreads faster than negative WOM.

There are 5 ways to discourage negative word of mouth from spreading and spitting like wildfire.

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