Stanley Tang, eMillions

Stanley Tang Interview: World’s Youngest Best-Selling Author

by Nick Scheidies and Nick Tart on May 25, 2010 · 28 comments

When Stanley Tang was an 11-year-old growing up in Hong Kong, his school banned snack foods. Instead of taking his empty stomach in stride, Stanley bought snacks at the local convenient store and sold them to his classmates for three times the price.

A few years later, he was introduced to Google Adsense and the ‘Rich Dad, Poor Dad’ series of books by Robert Kiyosaki. They inspired him to get online with his business and to develop a book called ‘eMillions: Behind-The-Scenes Stories of 14 Successful Internet Millionaires’. When ‘eMillions’ was published in December of 2008, it rocketed straight to the top of the Amazon Best-Seller lists. At just 14 years old, Stanley was the world’s youngest best-selling author.

Since, he has been making six figures with his blogs, StanleyTang.com and TheUniversityKid.com, which he eventually sold to another young entrepreneur. Stanley also just graduated high school in May of 2010 and he will be attending Stanford University in the fall, where he plans to study computer science.

The following is a short excerpt from 50 Interviews: Young Entrepreneurs (Volume 1).

Q: What is the single most important reason for your success?

A: It comes down to hard work. There is no magic pill to get overnight success. Overnight success doesn’t exist. ‘eMillions’ took 15 months. But, then it seemed like it came out of nowhere when the book launched.

Success comes down to hard work plus passion, over time. If you work really, really hard over a long period of time, it will pay off. It’s not about working super-hard for a week and then expecting a huge payload. For example, when you tried to arrange this interview for me, you were really persistent. That is what I admired about you.

Q: How did you manage to make eMillions an instant #1 best-seller?

eMillions by Stanley TangA: Basically, you have to coordinate a successful product launch. I sent out a blog post, wrote tweets, and all of that stuff. But, you also have to have a great sales letter that converts and an irresistible offer. When ‘eMillions’ came out, I said, “Buy this book – and I’ll give you all of these great bonuses.”

The bonuses came from my affiliate and joint venture partners, who also promoted the book on the same day and sent out an email to their list. Obviously, you first have to gather and contact all of those partners. For ‘eMillions’, naturally, the joint venture partners were the 14 internet entrepreneurs who I interviewed. Since they were part of the book, they wanted to promote the book – a win-win situation.

I think the press was a huge factor as well. I got featured on the front page of the second largest newspaper in Hong Kong. That attracted a huge buzz. I think I got something like 15,000 unique visitors in 24 hours to my website, StanleyTang.com. It actually crashed on the day I was featured.

Writing a book is not for the money. You could make way more money if you simply repurposed that content as a video course or anything like that. You could sell it for $99 or $199, rather than just $20. But writing a book is not just about the money; it’s about all of the benefits that come with the book, like credibility. So, even though Amazon takes a huge chunk and my publisher takes a huge chunk, I think that it is a great platform to distribute your book. It’s more about getting to a wider audience, as opposed to just making money.

Q: Anything else you would like to add?

A: To all of the young entrepreneurs out there, just go out there and take action. Take a risk. Follow your passion. The best time to take action is when you’re a teenager. You’ve got nothing to lose. If your business fails, so what? You’ve always got your parents and your school to fall back on. Later in life, it’s going to be harder because you will have responsibilities, like a family. Now is the best time to take action.

This is an abridged version from Stanley’s interview in our latest project, 50 Interviews: Young Entrepreneurs. StanleyTang.com is the first blog I ever found. One night over two years ago I spent hours reading his content and interacting with his community. This was one of the key steps along my personal, entrepreneurial journey. I had a blast talking to Stanley and I’m sure you’ll be seeing more of him over the next few years.

Stanley Tang’s Top Quote

“Success comes down to hard work plus passion, over time. If you work really, really hard over a long period of time, it will pay off.”

Want even more inspiration?

Michael Dunlop Interview: Voted ‘Most Likely to be a Millionaire’Find out how Stanley’s friend from the UK makes 6-figures with a blog:
Michael Dunlop Interview: Voted ‘Most Likely to be a Millionaire’ >>

{ 18 comments }

1 Nick Scheidies May 25, 2010 at 12:53 pm

I’m glad that we were persistent and got Stanley to agree to this interview. He has an amazing story and I hope that we can follow his footsteps and get the word out about these young entrepreneurs with our book.

2 Nick Tart May 26, 2010 at 10:11 am

Yeah, it’s cool to think that we’re already implementing the things we learn from these young entrepreneurs! I can’t wait for us to be the “Stanley Tang” for young entrepreneurs!

Very nice job again, Scheidies. I’m pumped by the latest, super-secret development that no one else in the whole world knows what I’m talking about.

3 Nick Scheidies May 26, 2010 at 1:59 pm

Super-secret?!?! No one else in the world?!?!

I think I have to give you a call…

4 Nick Tart May 26, 2010 at 7:23 pm

Oh, I was referring to JP… I was and am still pumped!

5 Stephen Leung May 25, 2010 at 11:32 pm

Very Inspiring!

6 Stephen Leung May 25, 2010 at 11:35 pm

And oh yeah? I should’ve take advantage of the School closing down all the snacks in KGV, and selling snacks. And I Hated when we are forced to eat “Healthy Food”. I always find myself escaping school to get Mc Donalds. LOL.

7 Nick Tart May 26, 2010 at 10:14 am

Haha! That’s funny, Stephen. It amazes me at how many opportunities there are for young entrepreneurs. One of the questions I am always asked is, “If it’s worth inventing, hasn’t it already been invented?” People need to realize that even small opportunities like selling snacks in school are stepping stones to greater opportunities in the future. Stanley is proof!

8 Brandon Connell May 26, 2010 at 11:10 am

Nice to see proactive kids. I am trying to turn my two boys into young entrepreneurs, but it’s tough.
.-= Brandon Connell´s last blog ..“Dropped by to say hi” marketing and other cool tricks =-.

9 Nick Tart May 26, 2010 at 11:46 am

Hi Brandon! I know what you mean! I’m trying to turn all young people into entrepreneurs, but some of them just won’t have it. This excerpt is part of a much larger project that we’re working on to showcase proactive kids and inspire other kids into entrepreneurship. You can find more information here:

http://youngentrepreneurs.50interviews.com/

Let me know what you think!

10 Liane May 26, 2010 at 8:49 pm

Who knew you could begin a Millionaire path selling over priced snacks at your classmates. lol. You’re officially my idol, Stanley Tang
.-= Liane´s last blog ..Authority and Profits – Why and How You Must Become a Blogger Consultant =-.

11 Nick Tart May 26, 2010 at 11:34 pm

As awesome as it would be, Liane, Stanley didn’t become a millionaire through snack sales. But that’s how he started. He’s living proof that you have to start young and start small. Snack sales as a kid leads to #1 Best-Selling Author a few years later. That’s the real power behind what he’s done.

12 Nick Tart June 13, 2010 at 8:05 pm

Whoops ;)! Just noticed I misinterpreted your comment, Liane! Nice observation.

13 Seun Kilanko June 7, 2010 at 2:29 pm

It inspires me when I see young people doing great in business. What this tells me is that there is nobody that cannot make it in life or business.

There are only two things one needs to excel in life and that is what Stanley Tang displays.

1.The ability to recognize opportunities.
Why? This is simply because the world we are in is the home of opportunities in disguise.

Do you know that new opportunities show up every day? Only people who have the eyes for opportunities can testify. You might actually be sitting on a gold mine and be poor. It’s because you have constantly being Passing Over Opportunities Repeatedly (POOR).

I have come to understand that we look with our eyes but see with our minds. That’s the difference between people that look at opportunities and those that actually see the opportunities.

Train your mind to see opportunities.

2. The courage to pursue those opportunities
The race doesn’t stop at only seeing the opportunities because what will be the benefit of see an opportunity and not doing anything about it.

A lot of us know the right things to do but doing it is what we don’t have the courage for. This sounds crazy but you’ll know how real it can be when we are faced with the same situation.

Taking action towards that opportunity is what sets us apart from the rest. Bill Gates saw an opportunity in making computers available in every household and that’s what has set him apart because he had the courage to rule over the opportunities.

Inside those opportunities lies the key to the lifestyle we desire. Stanley Tang will be able to testify to that. The world awaits our manifestation. Let’s make the most of every opportunity that shows up on our path.

Make the world proud! Make Nick Scheidies and Nick Tart proud and make yourself proud too!

See you at the topmost top!

14 Nick Tart June 7, 2010 at 3:38 pm

Wow! What a great comment, Seun! I’m glad Stanley’s excerpt inspired you. He’s one of the rare ones who actually takes action with their ideas. And look at where he is now!

It amazes me at how many opportunities there are. I see them all the time. So many people our age are complaining, no, whining about how few jobs there are. A job is one of thousands of opportunities out there. Entrepreneurship is as simple as finding a need, filling that need and getting paid. It doesn’t have to be glamorous.

I’ll see you at the top, I’m sure!

15 Jason Webb July 7, 2010 at 1:47 am

I have passion but no hard work….You have showed me the right path…

16 Nick Tart July 7, 2010 at 7:35 pm

Hey Jason! I’m glad Stanley has inspired you. It’s great that you have passion, because most people aren’t lucky enough to have that. Now start working like a dog and you’ll find a way to be successful. <– Money Back Guarantee

17 Daniel Hoang August 26, 2011 at 9:45 am

How exactly do you get started?

18 Nicholas Tart August 26, 2011 at 8:21 pm

Hey Daniel! I wrote an ebook to answer that question. You can grab a free copy of it here: http://14clicks.com/get-started-entrepreneurship/

Let me know if you have any questions.

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