Your brand is your promise of quality to your clients. Brand identity can’t be built in a day. It takes a lot of time, money and effort to turn your small business into a recognized brand. But a strong corporate identity is a must if you want your business to be successful.
A brand identity is the most basic of reasons for customers to choose you over other companies. It makes your business appear professional and experienced. Your brand highlights the unique qualities of your business and therefore, attracts potential customers.
The logo is the most important component that determines your brand image. Let’s quickly learn about what it takes to have a successful logo for your business.
Learn the Basics of Designing a Logo…
Yesterday, we unleashed our book of interviews with the world’s top young entrepreneurs.
Of course, knowing us, we had to do it in style. Check out this crazy video that we made to show off our interviewee’s break-dancing skills:
But what does a video like this do for a product launch? We’re still figuring it all out, but here is a snapshot of our WordPress stats from late last night:
Continue to check out our stats from launch day…
Joe Penna grew up on a little-trafficked street in São Paulo, Brazil. When his mother needed help getting more customers to come to her yard sale, Joe used the family computer to design signs that he then posted around town. It was his first taste of business.
When Joe was 12, his family moved to the United States. Joe attended the University of Massachusetts to become a cardiothoracic surgeon, but he eventually dropped out to follow his passion for video.
After bouncing around working on local commercials and music videos in Boston, Joe decided to pack his bags for Los Angeles to start making YouTube videos full-time. His channel, called Mystery Guitar Man, features a new video every Tuesday and Thursday, usually combining Joe’s love for music with unconventional video editing and black sunglasses.
Since getting started in June 2006, Mystery Guitar Man has amassed almost over 1.4 million subscribers and over 76 million over 150 million total views – making it the 13th 6th most subscribed channel on YouTube.
Watch Joe’s award-winning videos and his interview…
Adora started writing when she was four years old. She hasn’t stopped since. At six, Adora received a laptop computer from her mother, on which she quickly amassed a collection of hundreds of short stories and hundreds of thousands of words – typing at 70 words per minute.
At the age of seven, Adora achieved her dream of becoming a published author with the release of Flying Fingers: Master the Tools of Learning Through the Joy of Writing. The book featured several of Adora’s short stories, along with her writing tips, typing tips, and advice from her mother. At age 11, Adora published a second book, Dancing Fingers, with her older sister, Adrianna.
Today, Adora is 12 and she has transformed her writing success into speaking and teaching success. She has spoken at over 400 schools and presented at the annual TED conference. She’s also planning a conference of her own, for kids and by kids, called TEDx Redmond. She has been featured on Good Morning America and on CNN. Adora also maintains a blog and attends an online public school. She is in the eighth grade.
Read the rest of Adora’s interview and see her TED Talk…