Money-hungry Googlers search for “marketing tips” 110,000 times every month. They’re looking for the latest tricks to get more customers and make more money.
I have a secret for you…There’s no secret! Marketing isn’t tips, tricks, and secrets. It’s a process that starts well before you have anything to sell.
Wrapping red-dotted lines around your “Add to Cart” button and auto-playing your sales video might increase your conversions. But none of that matters if you start with a crappy product or service.
Today, I’m going to do a marketing magic trick to prove why you need to spend less time searching for the secrets and more time developing something people actually need.
Marketing Magic Trick
Answer this question:
What’s the first word that comes to mind when you think of “marketing”?
Your answer: advertising (<– double-click)
Did it work? Let me know in the comments below.
Entrepreneurs think they can create something, then just advertise the heck out of it and sell millions.
In non-fantasy-land, marketing starts way before you put an ounce of effort into creating your product or service, let alone trying to advertise something you’ve already created.
Have you created your mission statement yet? If so, great. You’re done with the first step.
If not, your mission is your purpose as a business. It’s what you’re in it for. Once you have a purpose, you can continue with the marketing process:
- Select a target market.
This is the ideal customer for your mission. Get to know them.
- Create a product or tailor a service for that target market.
Every feature and facet needs to have your target market in mind.
- Sell to that target market.
Since you’ve created the perfect product/service for that target market, this will be a cinch.
Marketing Tips, Tricks, and Secrets
I’m not telling you that there aren’t ways to boost sales with tactics and strategies, because there are. But too many people want the tips and tricks before they have any concept of what marketing actually is.
In its purest form, marketing is creating something that’s valuable.
Spend less time worrying about how you’re going to advertise it and more time creating something that will “advertise” itself. [<- tweet that out!]
Ray didn’t amass McDonald’s with tips and Walt didn’t build Disney with tricks.
Don’t Miss This…
Find out how Ray and Walt became good friends before McDonald’s and Disney:
How World’s Top 25 Brands Got Started >>
Photo by ExpressMonorail