Juliette Brindak Miss O and Friends

Juliette Brindak Interview: ‘Miss O’ Valued at $15 Million

by Nick Scheidies and Nick Tart on June 5, 2010 · 24 comments

Growing up in Connecticut, Juliette Brindak used to start bake sales, lemonade stands, and garage sales. But when she was 10 years old, her entrepreneurial horizons expanded during a routine family vacation.

Juliette created a series of drawings of girls, one of whom was named Miss O. Everyone liked the characters so much that she kept drawing them – and soon enough, her family joined in to help bring the characters to life.

In 2005, Juliette launched MissOandFriends.com, a by-girls-for-girls site where tweens can go to safely interact, get advice in a supportive community, and play flash games that range from fashion contests to mini golf. The Miss O characters offer positive role models for growing girls and they’ve been featured in a series of books that have sold over 120,000 copies collectively. In 2008, Procter & Gamble invested in Miss O and Friends and estimated the company’s value at $15 million dollars.

Today, the Miss O and Friends team includes over 30 people – including 15 interns, a board of 12 people, a webmaster, a lawyer, a school psychologist, and Juliette’s mom and dad. Juliette is the spokesperson and a writer for the website. She’s also going into her senior year at Washington University in St. Louis, MO, studying anthropology.

The following is a short excerpt from 50 Interviews: Young Entrepreneurs (Volume 1).

Q: How did you plan and organize Miss O and Friends?

Miss O and Friends

Miss O and Friends

A: When it first started, it wasn’t a business. The characters of the Miss O girls started off as my drawings. It was basically a hobby that my mom, my sisters, and I did. Then, for my sister’s eighth birthday, my mom made Miss O characters for all of my sister’s friends and they went crazy. They loved them.

I was 13 at the time, my sister was eight, and that’s the time when things start to get a little bit rough for girls. There are cliques at school, along with changes physically and emotionally. Girls can be mean. Boys come into the picture and school starts to get important. It’s just really stressful. So, I thought, “We should really start doing something for these girls.” That’s what drove me to start Miss O and then, once I did, I had the best support ever. My dad, who has been in business his whole life, got involved and he really, really helped to get the company going.

Q: What challenges have you faced specifically because of your age? How has your age helped you to succeed?

A: My young age didn’t create any challenges. It actually helps me, because when I would present to Colgate, Procter & Gamble, Yahoo, or Target, they would be shocked that a 16-year-old could present a company to them. I think that they were really impressed. At first, I thought that people wouldn’t take it seriously – but because we have accomplished so much, I think that people really respect me for it.

Q: Anything else you would like to add?

A: Finding a good support team is really the key to being successful. You have to find people who really believe in what you’re doing. Once you do that, you’ll do great things.

This is an abridged version from Juliette’s interview in our latest project, 50 Interviews: Young Entrepreneurs. A lot of the young entrepreneurs we’ve interviewed are only three or four years into their businesses. Juliette has been building this business for 11 years, over half her life. It’s an inspirational reminder that these young people are still in the early stages of their businesses. Juliette is a class-act and an incredible spokesperson for her brand. Check out Miss O and Friends. My favorite game is Mini Gold!

Juliette Brindak’s Top Quote

“If you can find people who think that what you’re doing is great, they’re going to do everything in their power to make it a success.”

Want even more inspiration?

40 Entrepreneurship Quotes You've Never HeardDon’t miss 39 more inspirational quotes from crazy-young kids like Juliette:
40 Entrepreneurship Quotes You’ve Never Heard >>


1 Nick Scheidies June 5, 2010 at 11:06 pm

Juliette’s success across the board (online, in publishing, and in the lives of her customers) is incredible — though, she’ll always give the credit to her team before herself.

Tart, you’re right that most of our young entrepreneur are just starting out, in the grand scheme of things. It’s going to be so exciting to follow their journeys as they progress.

2 Chase Brumfield June 6, 2010 at 12:38 pm

I think having a support system isn’t talked about enough in business circles. You have to have people around you believing in not only what you’re doing but who you are as well. When you’re putting in the long hours and hard work it can get overwhelming, having those small little reminders from those around you; “i’m proud of you,” “stick with it,” “you’re making progress,” can really be motivating.

3 Nick Tart June 6, 2010 at 2:23 pm

You’re right, that’s huge Chase! Especially for what you’re up to. There are so many people who are going to continue helping you, man. Nicely put.

4 Nick Tart June 6, 2010 at 2:20 pm

Yeah, that’s an interesting observation, Scheidies… All of her answers refer to how she had so much help with this business. Props to her!

5 Susan June 24, 2010 at 10:40 pm

Wow this girl is amazing! I also was entrepreneurial as a kid and now here I am in my 20′s working online…Glad I found this site. Great website!!

6 Nick Tart June 25, 2010 at 2:31 am

Hey Susan! It amazes me at how many of these young entrepreneurs had entrepreneurial traits when they were kids. We need to continue to introduce kids to entrepreneurship at younger ages and they’ll grow up to be like Juliette. Simple, right?!

I’m glad you found it too ;). By the way, fixed the link… Interesting site and great domain!

7 Nick Z July 9, 2010 at 4:18 pm

I wish I was valued at 15 Million! :’)

8 Nick Tart July 11, 2010 at 2:25 am

You will be, Nick. If you keep passionately working hard and intelligently. Juliette’s success wasn’t handed to her.

9 steven papas March 3, 2011 at 10:17 am

I never say it’s luck, but a long and persistent series of specific choices that make you who you are. Juliette and her family worked hard and succeded. I get very much inspired by these people. Thanks for posting this interview.

10 Ali Ahmad July 10, 2012 at 5:45 am

it’s really outstanding….

11 Christopher March 23, 2011 at 10:00 am

Wow, Juliette has inspired me to try to work on a children’s book series for little boys with my illustrations. It might be about their struggle with trying to fit in and be cool, and growing up too fast. Great work Juliette!

12 Nick Tart March 23, 2011 at 2:46 pm

Hey Christopher! I’m glad Juliette’s interview has inspired you to take action. That’s what we’re all trying to do. Good luck with the children’s book series and make sure to come back and leave a link so we can check it out.

13 Down to earth August 27, 2012 at 6:54 am

It seems like you need to do uni or college to be an entrepreneur, But i am in Australia and i am not good enough for uni so i guess i am never going to run a business.

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