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Finishing the How-To Section: JJ Entry #3

by Nicholas Tart

The second week of the JuniorBiz Project Charter has come to an end. This week was just as busy as the previous, and I didn’t mind at all!

Again, my 5 objectives are to finish the guide, increase traffic, boost my online presence, add content, and expand the local awareness of JuniorBiz.

Obj. 1: Finish Guide

Under the first objective, I finished writing the ‘How-To’ section of the Official JuniorBiz Lawn Mowing Guide. More specifically, I wrote about retaining customers and managing growth of a lawn mowing service. I also contacted Emil Motycka (an award-winning teen lawn entrepreneur) and Ben Foster (owner of TeenLawnCare.com) about reviewing the guide when it is complete. Later in the week, I heard back from Ben and he has agreed to review the guide on his blog! Additionally, I emailed Anny Randel (parent and entrepreneur) about having her kids read the Official JuniorBiz Lawn Mowing Guide.

Obj. 2: Increase Traffic

The next objective for the week was to increase traffic. One of the factors that search engines consider in their rankings is whether or not a domain is registered for a long period of time. If someone has a domain registered for multiple years, then the site is considered to be more legitimate. So this week I renewed the domain, JuniorBiz.com, for 2 more years since it was going to expire in 4 months. As a result, my Website Grader rating jumped 5 points from 61 to 66. Furthermore, I purchased JrBiz.org and redirected it to JuniorBiz.com. Another task for the week was to post a comment and a link on an influential blog. So I shopped around and decided to write a relevant comment on an article on YoungEntrepreneur.com. Within the comment I posted a link to http://twitter.com/JuniorBiz.

Obj. 3: Boost Online Presence

As far as boosting my online presence, I placed all of my focus on Twitter. My goal was to have 333 followers by the end of the week and I had 355. So I am slightly ahead of schedule. On a daily basis I continued to follow people who I found interesting. By following interesting people, some of them follow me back. Here is a comment I received this week regarding JuniorBiz.com:

I have also continued my conversation with Evelyn (a.k.a. ComputerAngel). She is involved with a non-profit organization down in Florida and has referred numerous people to JuniorBiz.com.

Obj. 4: Add Content

Towards the end of the week I wrote a new article, “How to File Your Business as an LLC,” to move towards my fourth objective of adding relevant content. I have “dugg” and Del.icoi.us bookmarked the article and it has received over 20 hits in just a few days.

Obj. 5: Expand Local Awareness

The final objective for the week was to expand the local awareness of JuinorBiz in Fort Collins, CO. On Tuesday, Paul and I met with Lee Swanson, owner of the local Ben & Jerry’s. He agreed to let me post a few JuniorBiz fliers in his store. So I bought a plastic flier stand that will also hold business cards to set up in Ben & Jerry’s. In addition, I officially filed “JuniorBiz, LLC” as a limited liability company with the Colorado Secretary of State. We are legit!.