Interview: Jacob Cass, 12-Time Award Winning Designer

Jacob Cass Interview: 12-Time Award Winning Designer

by Nick Scheidies and Nick Tart

As an Australian teen, Jacob Cass first began making money on his terms as an eBay seller. But his true love was graphic design.

Jacob nabbed his first freelance job at the age of sixteen and in November 2007 he started a website and blog dedicated to his business, Just Creative Design. He immediately began raking in clients, awards, and recognition. Not satisfied with one successful blog, Jacob launched Logo Designer Blog and Logo of the Day to further preach his passion.

In January 2010, after earning a degree in graphic design, Jacob received a job offer from an unlikely source: his Twitter account. He packed his bags and moved from Sydney, Australia to Brooklyn, New York, where he currently works for Carrot Creative – a marketing agency that focuses on new media design and development. With what little free time he has, Jacob enjoys travelling and listening to music.

The following is a short excerpt from 50 Interviews: Young Entrepreneurs (Volume 1).

Q: What is the single most important reason for your success?

JustCreativeDesign, Jacob's Blog

A: My blog, definitely. I started in November of 2007, so it has been about two years and four months. The blog started out with no readers but it has slowly built up quite a following. I have learned so much from people who have come in and shared their experiences and advice. I learned more in six months of blogging than I did in three years at university.

Q: What challenges do you face specifically because of your age? How has your age helped you to succeed?

A: I once had a client who didn’t find out my age until after they had hired me. They mentioned that they may not have hired me if they had known my age. In saying that, I’ve also had clients who have hired me because of my age… when I asked them why, it was because they wanted a ‘fresh, younger approach’ to business. I guess your age can work for or against you.

Online, you don’t really have to show your age. Some people like to conceal it. Personally, I’m pretty transparent with my business. I don’t think there is any point in disguising my age. It’s a matter of preference.

I use my age as a selling point, to show how motivated and passionate I am. The thing is, you have to have the work to back it up. You have to show your achievements and prove that you’re good, or better, than other people, who may have ten or more years of experience. It’s not about how many years of experience you have; it’s about the quality of your years of experience.

Q: Anything else you would like to add?

A: No, that’s all. If you want to find out more you can go to my main website, Just Creative Design. You can connect with me there.

This is an abridged version from Jacob’s interview in our latest project, 50 Interviews: Young Entrepreneurs. With 12 prestigious awards and 32 press mentions, Jacob is labeled as one of the premiere young, graphic designers in the world. His experience is unique because he developed his passion for design through entrepreneurship, which led to a dream job half-way around the world.

Jacob Cass’s Top Quote

“It’s not about how many years of experience you have. It’s about the quality of your years of experience.”

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