When Adam Horwitz was a 15-year-old high school sophomore growing up in the Pacific Palisades, a mean-spirited gossip blog caught fire with his classmates. Concerned parents soon stomped it out, but Adam’s newfound desire to find online success would prove much harder to extinguish.
He started Urban Stomp, a website where he posted music and the locations of parties in the area. The site made a profit by selling clothes through affiliate links. Adam proved too successful for his own good: Urban Stomp drove 800 people to one party. He had to shut it down after only a few weeks.
Adam has learned from his mistakes and now teaches people age 15 and older how to make money online. He practices what he preaches: his courses, ‘Mobile Monopoly’ and ‘Cell Phone Treasure’, have each earned over $100,000 and he has another one in the works, called ‘Dude I Hate My Job’. To get his blood flowing, Adam enjoys driving his newly-purchased 2010 Audi A5 and playing Call of Duty: Modern Warfare 2 on his Xbox 360.
The following is a short excerpt from 50 Interviews: Young Entrepreneurs (Volume 1).
Q: What challenges have you faced specifically because of your age? How has your age helped you to succeed?
A: People didn’t believe me at first. Even my friends were so stereotyped into thinking that you can’t do anything when you’re young – that you have to wait until you’re older and have a degree to actually become successful. So, whenever I would tell people, “I’m doing this,” they wouldn’t take it seriously. Now that I have my Audi A5, everyone’s jumping on the bandwagon.
Age also has its benefits. For instance, I use my age as a marketing advantage. I can target younger people. I’m 18 years old. I say, “If I’m 18 years old, you could be doing the same thing no matter how old you are.”
When you’re young, what do you have to lose? You’re still living at home. You don’t have 50 bills you have to cover. All you’ve got to do is cover your late night dinners and your pizzas and all that. If everything completely fails, you’re still at school. You’re still going to get your degree. So, it doesn’t matter as long as you have fun doing it, work your way up, and stay dedicated. There’s no real loss. Enjoy the way up.
I’m living at home still. I don’t have to pay for rent or anything, so I can just put it in the bank. That’s really a big benefit: building up equity. Stay at home as long as you possibly can, even if you’re making a lot of money. Don’t stay until you’re 30, though [laughs]. And if you’re 60, you’ve got to be out.
Q: What would you tell an up-and-coming entrepreneur?
A: Even if you fail the first time, who cares? What’s going to happen? You’re young. The worst thing that could happen to you is that you wake up and go to school the next day. So just keep at whatever you’re doing and I promise you you’ll hit it. It’s all about perseverance.
Entrepreneurs have this thing inside of them where they don’t necessarily give up very easily. But [a lot of] people have the mindset from the media that they could get rich overnight. It’s possible to do anything, but you have to keep working at it. If you give up, then what’s going to happen? You’re just going to sit there and wonder what would have happened a year down the road if you had kept doing it.
Maybe the idea you had will have been taken by another entrepreneur. I think it has been proven that whenever you have a really good idea, there are at least three or four people in the world that have the exact same idea at the exact same time as you. There are a lot of entrepreneurs out there. So, if you’re not going to do it, they’re going to do it.
Q: Anything else you would like to add?
A: Don’t listen to what other people say. If you’re a young entrepreneur and you’re trying to make it big online, don’t think that you can’t do it. With the internet the way it is now, you can do anything. Even if everyone is saying, “No – it will never happen. Everything online is a scam!” Honestly: just screw them. Check them out of your mind and go for it. That’s what I did and I’m doing well, I think.
- Cell Phone Treasure – Make money with cell phones.
- Dude I Hate My Job – Blogging course.
- Mobile Monopoly – Earned $2.8 million in three months.
- Mobile Mastermind – Exclusive mobile marketing mastermind group.
- Local Mobile Monopoly – Giving away a Ferrari to the top affiliate. [Latest]
Adam Horwitz’s Top Quotes
“All of my friends were doing babysitting jobs. I wanted money without the job.”
“The hardest part about being an entrepreneur is that you’ll fail ten times for every success.”