Yahoo Finance Feature

How We Got on Yahoo! Finance

by Nicholas Tart on November 9, 2010 · 27 comments

Last Friday night I was sitting in a Chicago hotel room and had just paid $10 to access the internet.

I opened my Gmail and there were about 100 more emails than I was expecting. Our book’s website had an extra 5,000 pageviews and JuniorBiz boasted an extra 2,000 pageviews.

After a few minutes of Sherlock Holmes-ing, I realized that “” had sent a couple thousand people to our sites. It took me all weekend to figure out what happened.

Here’s the down-low on how we got on Yahoo’s homepage, the fourth most popular website in the world.

Guest Post for Under30CEO

Scheidies's original guest post on Under30CEO.

A few months ago my friend, Matt Wilson, tweeted me because he found our book and wanted to feature it on Under30CEO. So Scheidies spent an afternoon at the local coffee shop writing a classy article for Matt’s site.

After a few days of being on Under30CEO, with the article earning a couple hundred tweets and likes, Matt decided to repost it on another massive site.

You can see the original guest post here.

Article Featured on Business Insider

Guest post reposted on Business Insider.

Since the article was doing well, Matt contacted Alyson Shontell at Business Insider (an Alexa top 900 site) to have the article featured there.

Within a day, it received 70,000 views.

You can see the article here.

Andrew Fashion’s Interview Going Viral

Andrew Fashion interview on Business Insider.

Since the audience on Business Insider took so well to the article about our book, Alyson reached out to me asking if she could put our interviews on Business Insider.

On Thursday, October 14th I sent her Andrew Fashion’s interview to post. An hour later, it was up. Within an hour it had 12,000 views. By the end of the weekend it was up to 80,000 views.

Andrew’s interview was also picked up by Gawker (another 100,000 views) and MSN. Since, Andrew has been interviewed by The Times UK and an Australian news show.

You can see his interview on Business Insider here.

My Talk with Alyson

My Business Insider interview.

I wanted to know how to do this again and Alyson wanted to know more about our book. So we set aside some time to chat last Tuesday. About 15 minutes into the conversation, Alyson mentioned that she’d like to transition our chat into an interview so she could make it a post. So I started using bigger words.

On Thursday, she posted the interview on Business Insider here.

Interview Picked Up by Yahoo! Finance

The interview on Yahoo! Finance.

My interview with Alyson received about 60,000 views that day. Because Business Insider is such a large site, someone at Yahoo! saw it and reposted it on Yahoo! Finance late Thursday night.

The next morning, two of my friends said they saw it on Yahoo’s homepage. By the end of the weekend it had over 400 comments and God-knows how many views.

You can see the article on Yahoo! here.

Lessons Learned

Matt Wilson and Alyson Shontell

Yeah, we got really lucky that Yahoo! decided that our interview was worthy of their audience, but it wasn’t an overnight success.

We spent months contacting some of our interviewees to make sure we created the best book we possibly could. I’ve known Matt for years and that’s why he wanted to help. Scheidies tore through every word in that Under30CEO guest post for hours when he could’ve pumped it out in 30 minutes.

It may have happened overnight, but much like our interviewees, this overnight triumph was years in the making.

Recovering from a Jolly Weekend

Nick and I in Chicago with Syed Balkhi.

Late last night I went through most of the 400+ comments. A lot were negative but most were encouraging. One was from someone I went to high school with and another was from someone who purchased our book.

Today, I’m finally caught up on book orders, those 100+ emails, and sleep deprivation from our trip to Chicago. Later this week I’ll post more outcomes. Stay tuned!

Who is Syed Balkhi?

Syed Balkhi Interview: WordPress Wizard and Social Media ProdigyHe made $70K as a 13-year-old. Find out what he’s done since:
Syed Balkhi Interview: WordPress Wizard and Social Media Prodigy >>


1 Patrick November 9, 2010 at 11:43 pm


Great Job! You’re doing great.


2 Nick Tart November 10, 2010 at 12:35 am

I appreciate it, Patrick! It’s nice to get a break ;).

3 Derek Jensen November 9, 2010 at 11:56 pm

Hey Nick!

It’s always interesting to see how you land certain things by networking with people and doing certain things for people over time. Congrats on making it to all those sites and on to Yahoo! Finance.

4 Nick Tart November 10, 2010 at 12:38 am

Thanks for letting me know, Derek! I didn’t want this article to become a “look-at-me-and-how-cool-I-am” piece of content. I think there’s a lot of value in reverse-engineering how things work and I’m glad you feel the same way.

5 samuel November 10, 2010 at 2:04 am

Awesome post man! Good job. Keep up the good work and keep dwelling on the mountain top. Have fun.

6 Nick Tart November 10, 2010 at 12:49 pm

Thanks, Samuel! We’re certainly having fun, but there are always more mountains to climb.

7 Scott November 10, 2010 at 1:51 pm

I actually found juniorbiz through the yahoo article hah. Very cool Nick.

8 Nick Tart November 10, 2010 at 3:49 pm

Good to know, Scott! See you around.

9 Kristina Thorpe November 10, 2010 at 1:52 pm

WOOT, Nick! That.Is.Fantastic.:-)

10 Nick Tart November 10, 2010 at 3:57 pm


11 Jonathan Romig November 10, 2010 at 2:17 pm


I love this article and I love you! I stopped doing homework just so I could read it. I especially love your quote, “About 15 minutes into the conversation, Alyson mentioned that she’d like to transition our chat into an interview so she could make it a post. So I started using bigger words.” Hahahaha. Cracked me up.

See you soon Tart!

12 Nick Tart November 10, 2010 at 3:59 pm

Wow… I interrupted homework?! I believe that places me in the same company as Jay Leno and The Office. I’m glad that cracked you up! Can’t wait, good buddy.

13 Jonathan Romig November 13, 2010 at 7:56 am

You’re well worth my homework. ;)

14 King Sidharth November 10, 2010 at 3:22 pm

What can I say? Awesomeness shines out bright!
This is sooo exciting!

15 Nick Tart November 10, 2010 at 4:01 pm

Much like the sun! I’m about to talk about you in another interview… :)

16 Nick Scheidies November 10, 2010 at 3:49 pm

Great job with the screenshots on the side, Tart. This post looks great.

Now, don’t forget that it all started with that one article. ;)

17 Nick Tart November 10, 2010 at 4:04 pm

If I’m not mistaken, I believe it all started with a tweet. So glad Mr. Wilson tweeted us! Everything else was cakewalk. Ooh, “cakewalk” is a real word!

18 Matt Wilson November 11, 2010 at 10:10 am

Hey Nick, this is fantastic! I’m really glad this worked out for you. I’m really glad to see young entrepreneurs such as yourself getting good use out of the Under30CEO community! Awesome exposure for you guys, glad we could get the ball rolling.

Shoot me an email, I want to see how sales are going !! Keep pushing and keep the momentum Nick!

19 Nick Tart November 11, 2010 at 11:32 am

Hey Matt! Yeah, you and Jared have done a great job over there. Thanks again. Consider the email to be shot!

20 wanda Novy November 11, 2010 at 6:22 pm

Nicks, We are so very proud of you and what you are doing to help young people every-where. Happy Yahoo gave you a boost. Best of luck to you both, Wanda

21 Nick Tart November 12, 2010 at 12:06 am

Yeah, it’s impossible to do it ourselves. I’m glad the folks over at Yahoo picked up our interview and linked to the book. Thanks, Ms. Novy :)

22 Buntu November 12, 2010 at 10:58 am

Rock On!

23 Ben Lang November 16, 2010 at 7:44 pm

Wow Nick, that’s pretty amazing. I’m very impressed. I need to order your book, I still haven’t had a chance to… Keep doing awesome stuff ;)

24 Nick Tart November 16, 2010 at 11:21 pm

Hey Ben! Yeah, there was a little more luck than I let on in the article ;). All the major news sites have syndication deals with each other. Something to look into. As far as getting the book, there’s no rush. It’ll give me time to catch up to you ;).

25 Alyson Shontell November 17, 2010 at 7:58 am

This is awesome. Happy to have been a part of it!

26 Nick Tart November 17, 2010 at 11:20 am

Thanks again, Ms. Shontell! Keep up the great work over there.

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