Blogging is exciting. You get to share your opinions and advice with the world and people respond.
A few days ago I was contacted by a young entrepreneur from Pakistan who is preparing to launch his blog and he had a few questions. Jabran’s questions centered around launching your blog, updating frequency and my personal story ;).
Even if you’ve been blogging for awhile, there is a lot of valuable information in this post. If you haven’t started blogging yet, this post will encourage you to start.
Should you launch your blog with one or multiple posts?
There’s no set rule to how many posts your blog should have when you launch. I’ve seen people launch with one and I’ve seen people launch with 10+ and 20 more on auto-publish.
The benefits to launching with one:
- Your readers only have one option when they first come to your blog.
You know that everyone has the same experience and you can see exactly how many people came, how many people read that post and how many people responded to that post.
- You can launch sooner if you only have one post to write.
The sooner you get going, the sooner you get feedback.
- You can write that post about your personal experience and why you’re blogging about your topic.
You should launch your blog by sending emails to all of your friends and family, posting it on your facebook wall and spreading it to as many people as you know. Your friends and family might not be interested about your topic, but they are interested about why you’re blogging about that topic.
The benefits to launching with many:
- Your readers have more options when first visiting your site.
This gives them a reason to stick around for awhile to see what your site is all about.
- It can be viewed as more credible.
If you put the time to write ten posts for the launch of your blog, you likely intend to continue blogging on a regular basis. Similarly, the first issue of a newspaper or magazine has to pack a punch if you expect people to subscribe to it.
The optimal number to launch with is three. Make your first one about your personal story and direct your emails to that post. Then have the other two be examples of what people can expect if they continue to come to your blog.
How often should you update your blog?
There’s no right answer to this one. I try to update every other day. Some people update Monday through Friday. Others update once a week. But the most common is, “whenever I have something to write.” No matter which option you choose, just make sure you update regularly.
If you want a definitive answer, I’d say update your blog every Monday, Thursday and Saturday. Update Thursdays and Saturdays because Friday and Sunday are the two highest traffic days for the internet (or so I’ve heard). Update the day before so it can go out to your subscribers in the morning. Then, update Monday because it’s in the middle ;).
I was just about to publish this post when I thought of one more thing to add. One of the most successful blog launches I’ve ever seen used a unique strategy to get a lot of important traffic really quickly.
Bradley Will launched Unstrappd.com, How Gen-Y Does Business, and it was almost immediately in the top 100,000 (Alexa). Bradley has an enormous social media following but he used this one little, brilliant trick to bring high-profile bloggers to his blog right away.
Are you ready?
He linked like a mad-man! Every single article he published during the launch phase had five or more links to other sites in his niche. Each one of those links sent a track-back to the owner of those sites. Those people noticed, came to his site, and shared it with their followers. (It helps to have an interview with Gary Vaynerchuk, but even that doesn’t matter if no one comes to the site).
So… When you first launch your blog, hand out links like hot potatoes to draw important traffic from other bloggers in your niche.
I started blogging because it is the best way to spread my mission of teaching young people how to start businesses. It lets me publish my ideas, reach out to young people, lends me credibility and what’s most exciting is that a blog is just a precursor to what I really want to do!
If you want to know more about how I got started, read about everything I did before I posted my first ever article on the interweb!
Photo by: jurvetson
After you’re done reading this post, you should start reading the comments area below. Syed Balkhi and King Sidharth make some great points as far as whether or not you should link out to other sites.