“So… What do you do?” Imagine if you nabbed a hundo every time someone asked you that question. You’d be sleepin’ on a bank.
It’s not that far-fetched. Quickly explaining your biznezz to another person is called making an elevator pitch and you need to do it daily if you want to be successful.
Here I’ll give you seven tips for perfecting your elevator pitch to sell your product, service or business idea to almost anyone, anywhere. Let’s make it breezy.
1. A Hot Minute
You have 60 seconds before they pack it up.
2. Hook ‘em with Yo’ Story
The first thing people want to know is who you are and why you started. Plus, this will build a personal connection with ‘em.
People do business with people, not businesses. [--> tweet this]
3. Reh-cug-nize the Problem
Introduce the problem that you want to solve. Then, make them realize how big it is with stats and numbers. The fact that you have facts will show them how serious you are and the facts will put the problem into perspective.
A good stat should make someone’s jaw drop.
4. Treat ‘em to the Solution
How are you solving this problem? What is your product, service or business idea? And why are you able to do it better than anyone else? This is where you build credibility.
People open their wallets to close their problems. [tweet it out]
5. Bring Home the Kool-Aid
What’s the point of the conversation? Why you even talkin’ to this homie?
You need to end your pitch with an offer or request. Tailor it. Usually, this is a request to set up a meeting to sell them on your idea further. The follow-up meeting is where you’ll make the real scratch.
6. Use it on All the Peeps, Everywhere
Everyone and their mom needs to hear this pitch.
- You never know who could become a customer.
- The more people who know about you, your business and, most importantly, your story, the better.
- Practice makes perfect.
Every time someone asks you about yourself, your elevator pitch needs to be your answer. Don’t be sweatin’. I get nervous too. It’s tough. And more often than not, it doesn’t come out. But I’m working on it.
See if you can get this out at least once a day. [out of context tweet?]
7. Show ‘em Yo’ Grill
Be passionate. Decisions are based on two things: logic and emotion.
The best way to make people emotional, is to express your emotions. Passion is a very powerful emotion. They might be impressed by your logic, but they’re going to fall in love with your passion.
Logic makes people think about doing something. Emotion makes them actually do it. [<-- tweet that!]
If you can shed a tear, you’re golden.
Elevator Pitch Sample
Hook with Personal Story (20 seconds)
“When I was 12 years old, I started a lawn mowing business. Beyond cutting grass, I had no idea what I was doing and the business piddled out. It just piddled out, Mikey! Then I went to business school and learned everything I should have done.”
Problem with Stats (15 seconds)
“Get this! 43% of teens perform a freelance job by the age of 14. 69% of high schoolers want to start a business. But 90% rate their entrepreneurial knowledge at poor or fair at most. Entrepreneurship is something they want, but they don’t know how.”
Solution with Credibility (15 seconds)
“So I’m going to offer all the resources and tools that young entrepreneurs will need to start, run, and build their businesses. I started with a blog. Then we interviewed the world’s top young entrepreneurs and wrote a book. Now we’re getting out and speaking.”
Conclusion with Call-to-Action (10 seconds)
“I have a few more things in the works, Mikey, but I can’t get into them here. Can we schedule a meeting so I can run them by you? I’ll pull together a few ideas on how we can help each other.”
That was one hot minute.
You feelin’ me? Let me know in the comments area below.
Fo’ shiggidy mah weeble,
G. Money Mikey
Photo by: bit ramone/off