Elevator Pitch

Elevator Pitch: 7 Salty Secretz to the 60-Second Sell

by G. Money Mikey on October 4, 2010 · 13 comments

“So… What do you do?” Imagine if you nabbed a hundo every time someone asked you that question. You’d be sleepin’ on a bank.

It’s not that far-fetched. Quickly explaining your biznezz to another person is called making an elevator pitch and you need to do it daily if you want to be successful.

Here I’ll give you seven tips for perfecting your elevator pitch to sell your product, service or business idea to almost anyone, anywhere. Let’s make it breezy.

1. A Hot Minute

You have 60 seconds before they pack it up.

2. Hook ‘em with Yo’ Story

20 seconds.

The first thing people want to know is who you are and why you started. Plus, this will build a personal connection with ‘em.

People do business with people, not businesses. [--> tweet this]

3. Reh-cug-nize the Problem

15 seconds.

Introduce the problem that you want to solve. Then, make them realize how big it is with stats and numbers. The fact that you have facts will show them how serious you are and the facts will put the problem into perspective.

A good stat should make someone’s jaw drop.

4. Treat ‘em to the Solution

15 seconds.

How are you solving this problem? What is your product, service or business idea? And why are you able to do it better than anyone else? This is where you build credibility.

People open their wallets to close their problems. [tweet it out]

5. Bring Home the Kool-Aid

10 seconds.

What’s the point of the conversation? Why you even talkin’ to this homie?

You need to end your pitch with an offer or request. Tailor it. Usually, this is a request to set up a meeting to sell them on your idea further. The follow-up meeting is where you’ll make the real scratch.

6. Use it on All the Peeps, Everywhere

Everyone and their mom needs to hear this pitch.

  1. You never know who could become a customer.
  2. The more people who know about you, your business and, most importantly, your story, the better.
  3. Practice makes perfect.

Every time someone asks you about yourself, your elevator pitch needs to be your answer. Don’t be sweatin’. I get nervous too. It’s tough. And more often than not, it doesn’t come out. But I’m working on it.

See if you can get this out at least once a day. [out of context tweet?]

7. Show ‘em Yo’ Grill

Be passionate. Decisions are based on two things: logic and emotion.

The best way to make people emotional, is to express your emotions. Passion is a very powerful emotion. They might be impressed by your logic, but they’re going to fall in love with your passion.

Logic makes people think about doing something. Emotion makes them actually do it. [<-- tweet that!]

If you can shed a tear, you’re golden.

Elevator Pitch Sample

Hook with Personal Story (20 seconds)

“When I was 12 years old, I started a lawn mowing business. Beyond cutting grass, I had no idea what I was doing and the business piddled out. It just piddled out, Mikey! Then I went to business school and learned everything I should have done.”

Problem with Stats (15 seconds)

“Get this! 43% of teens perform a freelance job by the age of 14. 69% of high schoolers want to start a business. But 90% rate their entrepreneurial knowledge at poor or fair at most. Entrepreneurship is something they want, but they don’t know how.”

Solution with Credibility (15 seconds)

“So I’m going to offer all the resources and tools that young entrepreneurs will need to start, run, and build their businesses. I started with a blog. Then we interviewed the world’s top young entrepreneurs and wrote a book. Now we’re getting out and speaking.”

Conclusion with Call-to-Action (10 seconds)

“I have a few more things in the works, Mikey, but I can’t get into them here. Can we schedule a meeting so I can run them by you? I’ll pull together a few ideas on how we can help each other.”

That was one hot minute.

You feelin’ me? Let me know in the comments area below.

Fo’ shiggidy mah weeble,
G. Money Mikey

Photo by: bit ramone/off

{ 12 comments… read them below or add one }

1 Peter J October 4, 2010 at 1:49 am

Darren Rowse had this 60 second elevated pitch in his 31 days to build a better blog. Good to see you’ve put some more depth into it – well done with the post :D

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2 Nick Tart October 4, 2010 at 12:19 pm

Hey thanks for the comparison, Peter! I have yet to go through 31 Days, but I’m planning on it. So much to read, so much to do ;).

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3 Peter J October 13, 2010 at 7:20 am

Hahaha yeah, seems like im getting drowned in all these ebooks to read. I know they will be worth it, just have to find the time to do so. :D

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4 Nick Tart October 13, 2010 at 12:30 pm

Dude! I have a folder on my computer that’s, “Downloaded Reports (Unread)” and it has 24 eBooks in it. Most of them are promotional reports from launches and such, but I learn just as much from those as some of the books I’ve purchased.

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5 Klint October 4, 2010 at 2:16 pm

I LOVE this article. It certainly holds true in my life. Thanks for the confirmation that I am on the right track Nicholas!

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6 Nick Tart October 4, 2010 at 10:35 pm

I’m glad you LOVE it, Klint! It’ll be fun to nail the elevator pitch every time and not have it sound scripted.

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7 Zack Shapiro October 5, 2010 at 1:21 pm

Ben Franklin said, “Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand.”

At the very least involve the people you’re pitching to and your pitch will get far beyond 30% of the other pitches they hear.

Zack

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8 Nick Tart October 5, 2010 at 4:27 pm

That’s a great quote, Zach! I understand it. Just curious, is the 30% based on anything you’ve heard or read?

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9 Andrew @ Blogging Guide October 7, 2010 at 2:27 am

Thanks for the 60-minute sales pitch example. As I was reading your post, I was actually wondering if it’s really possible to do that? With a lot of information in your head, surely you have a lot of things to say. But, with the example, it all came clear. It is possible and best to be brief, concise, straight to the point.

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10 Nick Tart October 20, 2010 at 8:27 pm

Hey Andrew! Thanks for stopping by. I was thinking the same thing when I was writing it up. 60-seconds is a long time when you’re efficient with your words… If only I could always be efficient when I talk…

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11 Christcyna Stevenson August 20, 2012 at 9:04 am

Hello Nick this post is really inspiring I really need to hear this. I going to try this and see what happens lol thank you.

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12 Christcyna Stevenson August 20, 2012 at 9:05 am

Hello Nick this post is really inspiring I really needed to hear this. I’m going to try this and see what happens lol thank you.

Reply

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