Week Five: Asserting Your Positioning Strategy and Points of Differentiation
The last time I went to the store there were 13 different brands of bacon. How can bacon be different enough to have 13 brands of it?
Actually, there are lots of different types of bacon. Center-cut. Thick-cut. Thin-sliced. Peppered. Turkey. Microwave-ready? I ended up buying center-cut, thin-sliced bacon without very much fat. That’s exactly what I wanted and only one brand was able to deliver.
This week you’ll nail down exactly how you’re different and better than all of your competitors. Once you know how you’re better than everyone else, you can convey that to your target market.
Points of Differentiation
If you got here without being subscribed to “Entrepreneur’s First Marketing Plan”, you’re missing out! This is the fifth week in a 10-week series that will walk you through developing a comprehensive marketing strategy for your start-up business. If you’re not already a subscriber, click here to learn more about the free course.