Week Five: Asserting Your Positioning Strategy and Points of Differentiation

Week Five: Asserting Your Positioning Strategy and Points of Differentiation

by Nicholas Tart

The last time I went to the store there were 13 different brands of bacon. How can bacon be different enough to have 13 brands of it?

Actually, there are lots of different types of bacon. Center-cut. Thick-cut. Thin-sliced. Peppered. Turkey. Microwave-ready? I ended up buying center-cut, thin-sliced bacon without very much fat. That’s exactly what I wanted and only one brand was able to deliver.

This week you’ll nail down exactly how you’re different and better than all of your competitors. Once you know how you’re better than everyone else, you can convey that to your target market.

Positioning Strategy

Points of Differentiation

Positioning Statement

Example Company

Your Turn

P.S.

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