Week Eight: Marketing Mix – Promotion Strategy
How often do you buy cheesecake? If you’re like me, it’s not that often. It’s a delectable dessert that I simply can’t afford.
For me to buy cheesecake from the store there must be some sort of promotion. It has to be on sale and I have to know that it’s on sale.
This week you’ll decide on the best two or three methods you can use to get your business in front of your target market. We’ll take a look at various offline and online marketing tactics so you can determine the most effective promotion strategy.
Search Engine Optimization
Social Media Marketing
Online Advertising & Pay-Per-Click
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