Week Eight: Marketing Mix - Promotion Strategy

Week Eight: Marketing Mix – Promotion Strategy

by Nicholas Tart

How often do you buy cheesecake? If you’re like me, it’s not that often. It’s a delectable dessert that I simply can’t afford.

For me to buy cheesecake from the store there must be some sort of promotion. It has to be on sale and I have to know that it’s on sale.

This week you’ll decide on the best two or three methods you can use to get your business in front of your target market. We’ll take a look at various offline and online marketing tactics so you can determine the most effective promotion strategy.

Offline Marketing


Public Relations

Print Advertising

Media Advertising

Direct Mail

Professional Selling

Online Marketing

Web Development

Search Engine Optimization

Social Media Marketing

Email Marketing

Online Advertising & Pay-Per-Click

Mobile Marketing

Example Company

Your Turn


If you got here without being subscribed to “Entrepreneur’s First Marketing Plan”, you’re missing out! This is the eighth week in a 10-week series that will walk you through developing a comprehensive marketing strategy for your start-up business. If you’re not already a subscriber, click here to learn more about the free course.