From the category archives:

Marketing

Entrepreneurship is unique in that it encompasses and concentrates all areas of business into one entity, a stool in this case. Additionally, a business grows much like a person. Except, in most cases you want your business to grow fat.

That fat person resides on your entrepreneurial stool and it’s your responsibility to make sure it doesn’t collapse.

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Contrary to popular belief, marketing is not synonymous with advertising. In fact, advertising and promotion only constitutes 25% of the marketing mix. So what makes up the other 75% of marketing?

Product, price and place. Coincidentally, they all start with the letter ‘P.’ As an example I will use a hippopotamus-selling company.

Here’s the scenario: You are the marketing manager of Hippos Direct, Inc., a company that raised and now wants to sell hippopotami (the seldom used plural of hippopotamus; hippopotamuses is also correct) to zoos around the world. It is your job to develop a marketing plan for how you should go about selling the hippopotami. The basis for your marketing plan is the marketing mix, also referred to as the “4 P’s of Marketing.”

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This is a guest post by Ben Johnson, of Logoinn.com.

Have you noticed a huge variation in cost of logo designing these days? With more and more online logo design companies offering competitive prices on different design packages with other design services as well, who do you think would go for a design agency who charges thousands of dollars for a single logo design?

These are the questions which need to be answered; when hiring a design agency is just one of the options.

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In order for a young business person to be successful, they have to learn a new set of vocabulary. Certain terms are applicable to all businesses, no matter the size. I have compiled a list of 27 basic business terms all teen businesses should use.

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