From the category archives:

Marketing

Let’s say you just built your first webpage. You’re ready for business: be it advertising, e-tailing, affiliates or any other monetization strategy. Before you see any conversion, however, you need traffic – lots of traffic.

Welcome to the basics of search engine optimization (SEO for those of us in the business). My name is Rob Stretch, student entrepreneur from the University of Missouri, and I’ve been invited to walk you through some basics of SEO practice.

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Find the fattest, juiciest, spiciest pepperoni on the pizza and chew the heck out of it.

Let’s back up. You see your pizza for the first time and the whole thing looks delicious. If only your stomach was big enough to eat all of it… But it’s not.

Your ability to market to customers is not big enough either. That’s why you need to figure out who your ideal customers are and chew the heck out of them.

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If you’re like most humans, you love to talk. More specifically, you love to gossip. Not only is it something we do every day, gossip can be an incredibly powerful motivating tool. As an entrepreneur, you need to take advantage it.

So how do you encourage people to talk positively about your business? In this post I’ll walk you through four things you can do to encourage people to gossip about your business.

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How many people actually base their purchasing decisions on TV commercials? My guess is, not many… It’s amazing that high-priced commercial segments are still profitable investments. Yet, you’ll never watch a TV show without some form of advertising.

Even though most commercials are uninventive and dull, I’ve listed the five most cleverly-marketed and effective commercial series on TV.

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