From the category archives:

Marketing

Seek. Find. Hide. Pounce. Kick. Choke. Ninja star throw. Vanish.

All too often, ninjas and entrepreneurs describe their products or services by the features. I’m not going to hire a ninja to seek, pounce and vanish. I’m looking for the stealthiest of individuals to carry-out a mission without leaving a trace so they or I don’t get caught.

People pay for advantages and benefits, not features. When describing your product or service, you need to follow the FAB structure (Feature-Advantage-Benefit) if you want to portray the real value of what you provide.

Find out how to use FAB to make more money…

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As a young person, clients and customers are naturally going think your business is wanksta’ and you have to convince them that it’s gangsta’.

It’s not fair, but you have to give them a reason to trust and hire you. It’s one of the biggest problems that young entrepreneurs encounter and you need to know how to deal wit’ it if you want to have a successful business.

In this post I’ll explain exactly how you can build your street credz (a.k.a “credibility”) as a young business owner and how you can use their lack of trust to make yourself more impressive. I’ve broken ‘em down into offline and online techniqz.

Aight, let’s stop kickin’ it and keep it 100 by getting down to the nitty gritty of how you can get mo’ scratch for yo’ biznezz.

Keep Flossin’ It and Read More…

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Your brand is your promise of quality to your clients. Brand identity can’t be built in a day. It takes a lot of time, money and effort to turn your small business into a recognized brand. But a strong corporate identity is a must if you want your business to be successful.

A brand identity is the most basic of reasons for customers to choose you over other companies. It makes your business appear professional and experienced. Your brand highlights the unique qualities of your business and therefore, attracts potential customers.

The logo is the most important component that determines your brand image. Let’s quickly learn about what it takes to have a successful logo for your business.

Learn the Basics of Designing a Logo…

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Blogging is exciting. You get to share your opinions and advice with the world and people respond.

A few days ago I was contacted by a young entrepreneur from Pakistan who is preparing to launch his blog and he had a few questions. Jabran’s questions centered around launching your blog, updating frequency and my personal story ;).

Even if you’ve been blogging for awhile, there is a lot of valuable information in this post. If you haven’t started blogging yet, this post will encourage you to start.

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