From the category archives:

Marketing

Trade show exhibiting is like setting up a lemonade stand where all of your potential customers are already gathered.

If you’ve never exhibited at a trade show, you are missing out on a unique opportunity to showcase your business in a way that allows your customers to personally experience your product or service.

Today Bev Gray, CEO of Exhibit Edge, is going to show you why, how, and where you can get started with trade show exhibiting.

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Attracting new customers is one of the three ways to make more money as an entrepreneur. It’s also the most challenging.

What’s the best way to get new customers?

That depends. Since it depends, I’ve made a graphic that you can use to determine which offline strategies you should and shouldn’t use to attract new customers for your business.

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Marketing Magic Trick

Marketing Magic Trick

by Nicholas Tart on November 18, 2010 · 10 comments

Money-hungry Googlers search for “marketing tips” 110,000 times every month. They’re looking for the latest tricks to get more customers and make more money.

I have a secret for you…There’s no secret! Marketing isn’t tips, tricks, and secrets. It’s a process that starts well before you have anything to sell.

Wrapping red-dotted lines around your “Add to Cart” button and auto-playing your sales video might increase your conversions. But none of that matters if you start with a crappy product or service.

Today, I’m going to do a marketing magic trick to prove why you need to spend less time searching for the secrets and more time developing something people actually need.

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Exactly four months ago I interviewed a 17-year-old, bestselling author with more than 100,000 followers on Twitter.

Twitter has been all the rage over the last year or two. But does Twitter still deserve to be “all the rage”? According to one of the few people in the world with more than 100,000 followers, there is a better solution to your social media struggles.

I’m going to share Stanley’s secret tip, explain what we changed, and detail how this change has boosted our Facebook traffic by 356% with almost zero additional effort.

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Seek. Find. Hide. Pounce. Kick. Choke. Ninja star throw. Vanish.

All too often, ninjas and entrepreneurs describe their products or services by the features. I’m not going to hire a ninja to seek, pounce and vanish. I’m looking for the stealthiest of individuals to carry-out a mission without leaving a trace so they or I don’t get caught.

People pay for advantages and benefits, not features. When describing your product or service, you need to follow the FAB structure (Feature-Advantage-Benefit) if you want to portray the real value of what you provide.

Find out how to use FAB to make more money…

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