From the category archives:

Marketing


As a young person, clients and customers are naturally going think your business is wanksta’ and you have to convince them that it’s gangsta’.

It’s not fair, but you have to give them a reason to trust and hire you. It’s one of the biggest problems that young entrepreneurs encounter and you need to know how to deal wit’ it if you want to have a successful business.

In this post I’ll explain exactly how you can build your street credz (a.k.a “credibility”) as a young business owner and how you can use their lack of trust to make yourself more impressive. I’ve broken ‘em down into offline and online techniqz.

Aight, let’s stop kickin’ it and keep it 100 by getting down to the nitty gritty of how you can get mo’ scratch for yo’ biznezz.

Keep Flossin’ It and Read More…

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Designing a Business Logo – The Basics

Designing a Business Logo – The Basics

by Vineet Kothari

Your brand is your promise of quality to your clients. Brand identity can’t be built in a day. It takes a lot of time, money and effort to turn your small business into a recognized brand.

2 comments Read the full article →
How to Launch Your First Blog

How to Successfully Launch Your First Blog

by Nick Tart

Blogging is exciting. You get to share your opinions and advice with the world and people respond. A few days ago I was contacted by a young entrepreneur from Pakistan who is preparing to launch…

19 comments Read the full article →
Starting Out Online: From the SEO Perspective

Starting Out Online: From the SEO Perspective

by Rob Stretch

Let’s say you just built your first webpage. You’re ready for business: be it advertising, e-tailing, affiliates or any other monetization strategy. Before you see any conversion, however, you need traffic – lots of traffic.

4 comments Read the full article →
Target Your Customers Like You Eat Your Pizza

Target Your Customers Like You Eat Your Pizza

by Nick Tart

Find the fattest, juiciest, spiciest pepperoni on the pizza and chew the heck out of it.

Let’s back up. You see your pizza for the first time and the whole thing looks delicious. If only your stomach was big enough to eat all of it… But it’s not.

2 comments Read the full article →
Positive Word of Mouth Spreads Like Wildflowers

Positive Word of Mouth Spreads Like Wildflowers

by Nick Tart

If you’re like most humans, you love to talk. More specifically, you love to gossip. Not only is it something we do every day, gossip can be an incredibly powerful motivating tool. As an entrepreneur, you need to take advantage it.

3 comments Read the full article →
Top 5 Most Effective Commercial Series on TV

Top 5 Most Effective Commercial Series on TV in 2009

by Nick Tart

How many people actually base their purchasing decisions on TV commercials? My guess is, not many… It’s amazing that high-priced commercial segments are still profitable investments.

4 comments Read the full article →
Entrepreneurship is Like a Fat Man on a 3-Legged Stool

Entrepreneurship is Like a Fat Man on a 3-Legged Stool

by Nick Tart

Entrepreneurship is unique in that it encompasses and concentrates all areas of business into one entity, a stool in this case. Additionally, a business grows much like a person.

2 comments Read the full article →
'Marketing' Has More P's Than 'Hippopotamus'

‘Marketing’ Has More P’s Than ‘Hippopotamus’

by Nick Tart

Contrary to popular belief, marketing is not synonymous with advertising. In fact, advertising and promotion only constitutes 25% of the marketing mix. So what makes up the other 75% of marketing?

5 comments Read the full article →
A Logo Design Agency is One Option

A Logo Design Agency is One Option

by Ben Johnson

Have you noticed a huge variation in cost of logo designing these days? Who do you think would go for a design agency who charges thousands of dollars for a single logo design?

3 comments Read the full article →
27 Basic Business Terms

27 Basic Business Terms

by Nick Tart

In order for a young business person to be successful, they have to learn a new set of vocabulary. Certain terms are applicable to all businesses, no matter the size. I have compiled a list of 27 basic business terms…

2 comments Read the full article →
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