From the category archives:

Marketing

Starting Out Online: From the SEO Perspective

Let’s say you just built your first webpage. You’re ready for business: be it advertising, e-tailing, affiliates or any other monetization strategy. Before you see any conversion, however, you need traffic – lots of traffic.

Welcome to the glorious world of search engine optimization (SEO for those of us in the business). My name is Rob Stretch, student entrepreneur from the University of Missouri, and I’ve been invited to walk you through some basics of SEO practice.

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Target Your Customers Like You Eat Your Pizza

by Nick Tart

Find the fattest, juiciest, spiciest pepperoni on the pizza and chew the heck out of it.

Let’s back up. You see your pizza for the first time and the whole thing looks delicious. If only your stomach was big enough to eat all of it… But it’s not.

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Positive Word of Mouth Spreads Like Wildflowers

by Nick Tart

If you’re like most humans, you love to talk. More specifically, you love to gossip. Not only is it something we do every day, gossip can be an incredibly powerful motivating tool. As an entrepreneur, you need to take advantage it.

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Entrepreneurship is Like a Fat Man on a 3-Legged Stool

by Nick Tart

Entrepreneurship is unique in that it encompasses and concentrates all areas of business into one entity, a stool in this case. Additionally, a business grows much like a person.

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‘Marketing’ Has More P’s Than ‘Hippopotamus’

by Nick Tart

Contrary to popular belief, marketing is not synonymous with advertising. In fact, advertising and promotion only constitutes 25% of the marketing mix. So what makes up the other 75% of marketing?

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A Logo Design Agency is One Option

by Ben Johnson

Have you noticed a huge variation in cost of logo designing these days? Who do you think would go for a design agency who charges thousands of dollars for a single logo design?

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