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Nicholas Tart

Last December I realized that I made a big mistake with JuniorBiz.

I’ve talked to hundreds of high school and middle school students and I found that most of them are curious about entrepreneurship but very few are serious about it. They all want to start businesses “someday.”

I want to help people start businesses right now. Not just help them think about doing it. So I created a site that’s designed to help the 20-something entrepreneur become a successful entrepreneur. I call it 14 Clicks.

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Late last night I got an email that boggled my mind, in a good way.

It came from a young man named Kazuki Kinoshita. Kazuki is currently living amidst the devastation in Japan after the earthquake last Friday. I’ve heard the stories and watched the videos, but one thing I didn’t consider was that many of the businesses were wiped out as well.

That means people don’t have jobs or any way to make money.

Kazuki mentioned in his email that all they have are their mobile phones and internet is limited. They need to make money quickly so they don’t have time to learn new skills. Then he asked, “How will you make money if you are in the same situation as them?”

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Ben “Rise and Shine” Weissenstein started a business before he started school and he wants to help others do the same.

We found Ben 15 years after The Houston Chronicle snapped a photo of him and his lemonade stand. In those 15 years, he has started two successful companies and has been featured on Fox News, Dr. Phil, and Entrepreneur Magazine.

Now he’s 20 years old and he owns the highest ranking garage sale business in the world (according to Google). Ben also just added “Author” to his already eclectic entrepreneurial career.

Today, I finally got a hold of Ben to talk with him about why he thinks young people need to read his book.

[Listen to our conversation...]

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The biggest complaint that we’ve received about our book is that it doesn’t give enough ‘how-to’ advice. We’ve taken that to heart.

So we spent the last two months digging into our young entrepreneurs and picking apart how they built 5-, 6-, 7-, 8-figure businesses from the ground up.

What types of businesses are they in? How did they get started? What did they do to expand their fledgling businesses into mini empires?

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Attracting new customers is one of the three ways to make more money as an entrepreneur. It’s also the most challenging.

What’s the best way to get new customers?

That depends. Since it depends, I’ve made a graphic that you can use to determine which offline strategies you should and shouldn’t use to attract new customers for your business.

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