This is a guest post by Ben Johnson, of Logoinn.com.
Have you noticed a huge variation in cost of logo designing these days? With more and more online logo design companies offering competitive prices on different design packages with other design services as well, who do you think would go for a design agency who charges thousands of dollars for a single logo design?
These are the questions which need to be answered; when hiring a design agency is just one of the options.
However, design agencies tag their graphic design services with exorbitant rates because of various reasons. The most important reason being their lavish lifestyle which is very hard to maintain. Of course, that was a joke, if a design agency charges you more than a freelancer, or any other online logo design company, that is only because they offer an experienced, professional service.
A logo isn’t just a symbol or a combination of words and symbols. It represents your corporate identity. It’s true, if a logo becomes instantly recognizable by the viewers, it gets promoted to the level of being called a brand. Creating a brand identity for any business plays a huge role in today’s competitive world. The brand infiltrates almost every facet of the company and this is why businesses willingly pay whatever the design agencies charge for their logos. So if you have the budget to go for a design agency, I would recommend you give it a try, but what if you don’t have the budget to pay the agency of your choice? Don’t fret! The answer is very simple. There is always an alternative way getting your job done. All you have to do is to search a little and find the best and the most affordable logo design company available online.
Many things contribute to creating a successful logo. A design agency charges high rates because it has all the experts under one roof to work on your project. An agency thinks businesses shouldn’t be reluctant in paying more for their logo. They say their designers go through an entire process to come up with a logo which guarantees success. However, they don’t realize that not every business has the budget to afford the rates they charge. In a situation like this, what better could it be for you if you find a logo design company who specializes in custom logo designs with the following attributes:
- Renowned and reliable
- Capable of handling large number of accounts
- Loaded with professional logo designers and high quality logo concepts
- Equipped with broader skill sets
- Secure to work with
- Frequently available for face to face meetings
With all the attributes of a design agency, who wouldn’t want to hire a logo design company? Type in ‘logo design’ in any reliable search engine and check thoroughly the top results because top results indicate high quality service. Go through their design galleries and read testimonials by their clients. With that you’ll have a fair idea about the standard of the company.
Moreover, renowned logo design companies have their own process of handling different projects. They don’t just start working on the logo right away. The design process of a professional logo designer in a design company usually consists of:
- Takes the Design Brief – The designer conducts a questionnaire or interview with the client to get the design brief.
- Conducts Research – The designer conduct research focused on the industry itself, on its history, and on its competitors.
- Searches Reference Designs – They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Does Sketching & Conceptualizing – They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
- Gives Presentation – They then choose whether to present only a select few logos to the client or a whole collection.
A professional logo design company goes through the aforementioned process with years of experience to cater the requirements of their clients. So my point here is not to rule for anyone at all, but all I am saying is, one should be aware of the budget they have, only after that, make a decision to either hire an expensive design agency or an affordable logo design company. Put forward your feedback and let me know what you have to say about it in the comments section. Cheers!
This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.
Photo by: captcreate